Essentially, the assignment was simple, shoot between 12 and 15 shots of the Caddi so that the broker can post them online. They needed to capture the spirit of the build and car, and spark the imagination of the potential buyer. These types of shoots are all about feeding the fantasy of owning a product. It was a little different that what I was normally accustomed to, but I jumped at the chance!
A feature that I wanted to capture was the seal on the door. I had always been under the impression that it was a replica of the Presidential Seal which is on the Limos of the POTUS. Well, I was shown to be wrong by Dean. He pointed out that he had the seal slightly altered when it was painted on the door. To avoid any possible problems with the Secret Service, the seal reads "Resident of the United States"...I guess that is a true and accurate statement. It is a really cool feature on this limo.
I mean, this is to show off his work, so I wanted his input in the shots that I used. He started to tell me about the air horn (yes, a road tractor air horn on this Caddi) which was located just behind the passenger front tire. OK, that was going to be easy enough to capture. I got down low and used the whitewall tire as my anchor, and I exposed to capture the horn in the wheel well. I also got the exhaust pipe...yes, that is my favorite part of the car I think. Does it show? The lowered stance and patina are also very visible here in this shot.
Before going, I had a few ideas of what I wanted to shoot of the car since I had now seen it a couple of times. The biggest thing that I wanted to capture was the exhaust pipe out of the side of the car. This is just not something you see on a Cadillac, and I thought that feature alone would sell the car. Having the emblem below the pipe was an added bonus. I set the shot up here to showcase the lowered stance of the car, the whitewall tire with original hubcap and the shiny bit of chrome trim. The highlight was that gigantic hole in the side of the fender where the diesel fumes could escape.While externally, the big exhaust pipe is the eye catcher, it is what is under the hood that makes that pipe so cool. This thing runs on a Cummins diesel engine which is turbo powered and has several very cool touches under the hood. Most notably is the radiator overflow jug which pays tribute to Dean's Fire Department days. Yep, you see it correctly, that is a fire extinguisher. I wonder if Kidde ever though that they their product would be used for this purpose?
For those that want to get up close and personal with the instruments, I got in low and shot this view of the dash. It is not quite fine art quality, but it does a great job at showing what it needs to. This car is just so cool!!!!
Going down the list of details, he showed me the fuel filler which is still used. It is a standard feature on this car, but still quite cool, and the tank has been replaced by a smaller '55 Chevy gas tank to allow for the air system to be in the trunk. I tell you, there are so many thoughtful touches on this car! You can also see the intake vent for the air conditioning right in front of the trunk lid, as well as the patina on this side of the car.
Speaking of the air ride suspension, Dean wanted me to get a shot of the air compressors and tank in the trunk of the car. What is so special about this is the way that the lines were plumbed. They were done to mimic exhaust headers and should appeal to any car guy. By the way Dean, I vacuumed up a little bit on the carpet with a clone stamp tool just to clean up the appearance a bit.>
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